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I took that comment to be summarizing the platform’s perspective, rather than their own. I think it’s common sense that people will watch/engage with things they don’t like, but the algorithms don’t care about how you feel or why you watched something; they see engagement and they give you more of that thing to drive more engagement. As far as the unfeeling numbers go, engagement might as well be liking; they don’t need to distinguish a difference.
The assistant parallel is an interesting one, and I think that comes out in how I use LLMs as well. I’d never ask an assistant to both choose and get a present for someone; but I could see myself asking them to buy a gift I’d chosen. Or maybe even do some research on a particular kind of gift (as an example, looking through my gift ideas list I have “lightweight step stool” for a family member. I’d love to outsource the research to come up with a few examples of what’s on the market, then choose from those.). The idea is mine, the ultimate decision would be mine, but some of the busy work to get there was outsourced.
Last year I also wrote thank you letters to everyone on my team for Associate Appreciation Day with the help of an LLM. I’m obsessive about my writing, and I know if I’d done that activity from scratch, it would have easily taken me 4 hours. I cut it down to about 1.5hrs by starting with a prompt like, “Write an appreciation note in first person to an associate who…” then provided a bulleted list of accomplishments of theirs. It provided a first draft and I modified greatly from there, bouncing things off the LLM for support.
One associate was underperforming, and I had the LLM help me be “less effusive” and to “praise her effort” more than her results so I wasn’t sending a message that conflicted with her recent review. I would have spent hours finding the right ways of doing that on my own, but it got me there in a couple exchanges. It also helped me find synonyms.
In the end, the note was so heavily edited by me that it was in my voice. And as I said, it still took me ~1.5 hours to do for just the three people who reported to me at the time. So, like in the gift-giving example, the idea was mine, the choice was mine, but I outsourced some of the drafting and editing busy work.
IMO, LLMs are best when used to simplify or support you doing a task, not to replace you doing them.