In a surprising move, Apple has announced today that it will adopt the RCS (Rich Communication Services) messaging standard. The feature will launch via a software update “later next year” and bring a wide range of iMessage-style features to messaging between iPhone and Android users.

Apple’s decision comes amid pressure from regulators and competitors like Google and Samsung. It also comes as RCS has continued to develop and become a more mature platform than it once was.

  • LWD@lemm.ee
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    9 months ago

    I’m curious too. How do you get two competing companies to hammer out a half decent standard without just telling them exactly what to do? I’ve heard of embrace, extend, extinguish before… But usually, there’s one player that holds all the capability to do that, and it can tread all over the other ones. In this case, the field is a whole lot more even.

    • lolcatnip@reddthat.com
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      9 months ago

      Name literally any technology standard, and it was probably co-developed by competing companies. It’s the rule, not the exception.